went to great lengths with its advertising campaign to promote the SVO to the Mustang
enthusiast. From a special SVO Specific brochure in 1984 to post cards every year. Below
is just a small sample of the SVO related promotional material
Dealer Training Materials
|This is an informational sheet from Ford Training and
Communications Department's dealer marketing handbook. Dealers would use these pages to
educate their sales people on the new features and benefits of owning the newest
production models. A quote from back of the page "The SVO
prospect is generally more well informed about the cars for which he or she is
shopping. Therefore, it is essential to your sales success with SVO that you become
thoroughly familiar with not only the 85½ improvements but all the features, advantages
and benefits of the Ford Mustang SVO".
of literature is fairly rare. SVOCA member, Scott Wigginton purchased this piece at the
Ford Nationals in Carlisle PA during the recent SVOCA Reunion 2000. You may also view
larger pictures in a new window of this important piece of SVO History. The file sizes are
large and will take approximately 2.00 minutes each to download at 28.8.
This is a quad- fold pamphlet that the sales people had to help sell the SVO. This gave
them key points about performance and benefits of the SVO. Not many people have seen this
item either. Thanks to SVOCA member Paul Becker for sharing this piece of SVO History.
You may click on the links below to see the complete pamphlet.
(179K approx 2.00 @ 28.8)
(179K approx 2.00 @ 28.8)
Ford Promotional Materials
advertisement taken from Ford's own magazine, the Ford Times. Showing that it took
racebred research to build the Mustang SVO. This was especially noted when Glen Lyall,
Engineering Manager for SVO, who had been in charge of development and test driving the
cars showed up at the 24 hrs at Nelson Ledges in 82 as a driver for one of the Mustang
SVOs test mules. Testing in the publics eyes..the results would be incorporated into
future cars for the ultimate benefit to the customer. ....."Racing improves the
|This is a picture of a marketing
brochure Ford had sent out to Mustang club members and past buyers in an effort to lure
potential new car buyers into the showrooms. There was also a letter enclosed from the
General Marketing Manager, "We invite you to stop by your local Ford dealer to review
the Ford line and preview the latest Mustang....the Mustang SVO. As stated in our
advertising, "This Machine speaks for Itself" when it comes to performance and
|Postcards produced by Ford that were mailed out from
the local dealership. From left to right 1984, 1985 and 1986.
SVO History | SVO
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